Project
Info

Role

To create a logo that captures luxury, professionalism, and timeless branding for a home furniture and decor business called Interiors.

Background

Interiors is a start-up store that is positioned as luxurious and practical home furniture and decor needs. The company’s identity must display how professional the brand in choosing and building the best house furnitures in the industry.

Challenges

As timeless as the furnitures can be, the company wants to capture their professionalism in showcasing timeless pieces that they could offer on its brand identity. Interiors aims to market themselves as luxurious yet still an affordable option for everyone. The company demands timeless, professional, and classical look for their branding.

Solution

The icon was derived from a chandelier that signifies luxury to houses. This icon complemented with a simple serif font, Baskerville, a timeless typeface that also exemplifies professionalism. It all came together when the logo was coloured with earth tones that gives off that warm and cozy feeling like home.